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PROJECT OVERVIEW }
While at Maximum Design, one of the accounts I
managed was River Oaks—a community of luxury villas
near Savannah, Georgia. They came to us before
starting construction, in need of an identity
and a marketing campaign.
I first worked with River Oaks to build a strategic
marketing plan for the community. After investigating
their competition, location, target market and
real estate offering, I developed a creative concept
to appeal to their prospective buyers.
I then designed material for their marketing campaign,
which included a lifestyle brochure, website,
stationery suite, print ads (newspaper and magazine,
color and B&W), billboards, sitemap and a series
of direct mail cards.
In addition to the community realizing significant
pre-construction sales, two pieces from the campaign
were honored with Gold and Silver ADDY awards
in 2006.
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APPLICATIONS }
- Photoshop
- Quark Xpress
- Dreamweaver
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